By MICHAEL CIRCLE
The Data Group News Service
Ampersand, a leading source of multiscreen TV ad inventory and viewership data, is leveraging Pure Storage's platform to bolster data resilience, flexibility and performance as part of its hybrid cloud approach. The move aims to optimize TV ad campaigns and deliver superior data insights to advertisers.
The TV ad industry's complex landscape previously posed obstacles for Ampersand, with its legacy storage infrastructure causing frequent outages, inadequate cloud support and sluggish performance. By adopting Pure Storage's platform and a hybrid cloud strategy, the company can now speed up decision-making through enhanced data resilience and performance.
"Pure Storage enables us to undertake our cloud initiatives with confidence," said Seth Weingarten, VP of Network Operations at Ampersand. "The integration of Pure Cloud Block Store on AWS seamlessly combines the strengths of private and public cloud solutions, offering us unparalleled control over our data."
Weingarten highlighted Pure Storage's role in ensuring secure and efficient operations while delivering valuable data insights to advertisers. "Pure Storage not only empowers us to ensure the security and efficiency of our operations but also plays a pivotal role in delivering data insights that translate into tangible results for our advertisers," he said.
Key benefits for Ampersand include simplified data management, with average 5:1 data reduction rates using Pure's snapshots, reduced maintenance costs with estimated $1-2 million in capital savings, enhanced data portability and flexibility in the cloud, and robust disaster recovery capabilities.
As Weingarten summarized, "In essence, our gain is their gain, and Pure Storage remains our trusted ally in driving excellence in the TV advertising landscape."
For more on this collaboration, visit Pure Storage Propels Ampersand’s Hybrid Cloud Strategy, Enables Timely Data Insights for TV Advertisers | Pure Storage.
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