Treasure Data, a leading AI-powered customer data platform for enterprises, was named the "Overall Data Analytics Company of the Year" at the 5th annual Data Breakthrough Awards. The Data Breakthrough Awards program recognizes innovators and leaders in data technology categories like DataOps, analytics, AI, business intelligence and data privacy. It attracted thousands of global nominations.
"Being honored for the second straight year shows Treasure Data's market leadership in customer data platforms and analytics," said Kaz Ohta, CEO and co-founder of Treasure Data. "For over a decade, we've perfected democratizing quality data across enterprises. Our focus now is pioneering AI-driven solutions to revolutionize sales and marketing efficiency, staying ahead of industry trends, and anticipating consumer needs." Unlocking business intelligence power hinges on quality data. Treasure Data CDP provides real-time accuracy and unified data for actionable insights, outpacing competitors. It offers out-of-the-box reporting for marketers and seamless integration with business intelligence tools for analytics professionals.
Through its Audience Studio interface, users can build audience segments using any attributes, data sources and historical data. Treasure Data recently released new AI capabilities making it simpler for marketers to leverage complex machine learning models for audience building, segmentation and analysis without relying on BI or IT teams. "Treasure Data's CDP empowers companies to create a productive, efficient customer experience," said Steve Johansson, managing director at Data Breakthrough. "Businesses struggle with complex customer data challenges limiting their ability to understand and engage consumers effectively. Along with its AI and machine learning capabilities, Treasure Data's modeling and segmentation functions improve marketing accuracy and strategic personalization for a seamless customer experience."
For more on Treasure Data, check out Press Releases - Treasure Data.
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